June 18, 2009

CW Announces Fall Premiere Schedule

From Variety.com:

The CW will kick off its fall campaign on Sept. 8 with the sophomore year of “90210″ and the bow of “Melrose Place.”

Net has also decided to flop the time slots of its Monday dramas, which will send “Gossip Girl” to the 9 p.m. hour.

It’s the second year in a row that “90210″ is the centerpiece of the net’s fall launch campaign, and CW is hoping that anticipation will be high for the remodeled “Melrose.” CW is getting a jumpstart on its competish by launching the week of Sept. 8, but it won’t be quite as quick out of the gate as last year, when the net’s fall sked launched on Labor Day.

The rollout continues Sept. 9 with the two-hour preem of “America’s Next Top Model,” followed Sept. 10 by the preem of “Vampire Diaries” and return of “Supernatural.”

The Monday slate returns on Sept. 14, though the “Gossip Girl”-”One Tree Hill” slot swap will take effect July 6 with repeat segs.

The regular Wednesday slate of “Top Model” and newbie drama “A Beautiful Life” arrives on Sept. 16. CW also confirmed to its affiliate stations this month that it will give back one hour of its two-hour Monday-Friday daytime block as of the 2010-11 season. At present it programs the 3-5 p.m. block with yakker “The Tyra Banks Show,” one original and one repeat seg. As of 2010-11, it will return the 4-5 p.m. hour to affiliates.

 

May 22, 2009

‘Gossip,’ ‘Melrose’ & ‘90210′ Secrets Caught on Tape!

New York Post talked to the girls of Gossip Girl, Melrose Place and 90210 about what’s in store for their shows and characters:

Yesterday, the stars from every CW show under the sun hit NYC for the network’s 2009 upfront presentation (where all their new and returning series are pimped out for advertisers).Thankfully, there was a premiere-worthy red carpet (even though it was green) preceding the presentation where the casts of “Gossip Girl,” 90210″ and the new “Melrose Place” reboot talked profusely about their shows.

Spoilers spewed forth from their mouths, including one that’s too juicy to print — it has to do with Sydney Andrews’ return to her old stomping grounds!

 

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